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LAUNCHING GENTLE RIOT
Gentle Riot is a sustainable wine movement. Working with the brand from its inception, I developed the branding, strategy, liquid and full marketing campaign to be sold through Laithwaite's.
This resulted in wines selling through stock in 3 months.
Aisling was instrumental in bringing Gentle Riot to life. From designing the wine labels to developing the full branding assets and launching the wines in Laithwaite's
- Director Laithwaite's



LAUNCHING GENTLE RIOT
Results:
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20 press mentions
Sold out in under 3 months
Developed a portfolio of 16 wines
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Integrated Marketing Campaigns // Lifestyle press // Digital Campaign Management (YT, META, TikTok, Reddit, Google) // Agency Management // People Management // Budget Management // Influencer Management // Strategy // E-commerce // Off-trade Marketing Campaigns // NPD // PR // Social




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